About this Policy
Powder Holidays takes its data protection and privacy responsibilities seriously.
Who are Powder Holidays?
We are an Australian registered company and references to ‘Powder Holidays’, ‘we’, ‘our’ and ‘us’ means Powder Holidays Pty Ltd.
For the purposes of relevant data protection laws, the Powder Holidays entity with whom you contract will be the primary controller of your personal data (for example, if you are a visitor to our website and sign up to purchase one of our trips, the Powder Holidays entity operating the relevant website or trip; or you are a supplier or travel agent, the Powder Holidays entity to whom you provide services).
However, you should also review the online policies of the company that you engage with, where they may have separate notices on how they protect your information. For example, with regard to tours and travel services operated by third party operators (such as some third party tours) and you should also review their respective privacy policies to satisfy yourself as to the way in which they process and handle your personal data
What Information do we collect about you?
Making an Enquiry or Booking a Trip
We will collect certain information from you when you make an enquiry or book a trip with us. Depending on your interaction with us and what products and services you use, typically we collect the following personal information:
- your full name, date of birth, gender (i.e. male/female/other), title, postal address, phone number, email address, next of kin, dietary requirements, height and weight, travel insurance details, passport details (including nationality and city of birth), passport scan, visa application, visa page scan;
- we may also ask for medical / health information, such as pre-existing medical conditions, if you have a disability, medication that requires refrigeration, food allergies etc., some of which is considered sensitive information or special category data under relevant data protection laws; and
- any additional information you provide during the booking process to check if a trip is right for you, which may include personal information.
We also process and store records of the products and services you have enquired about or purchased from us, as well as collect and process information relevant to your booking (such as flights and accommodation details) that you have not booked through Powder Holidays, where this information has been passed to us by our partners and/or third parties.
We also collect your technical identity data (including IP addresses, browser type and versions, other technology on the device that you use to access our websites, some of which is collected automatically), as well as information about your usage of our websites as you and others browse our websites (see our separate “Cookies” policy for more information).
We may also receive information about you from other sources. These include business partners, such as our affiliate partners, travel providers and tour operators, travel agents and other independent third parties. Anything we receive from these sources may be combined with information provided by you. For example, our services are not only made available via our website and mobile apps, but are also integrated into the services of our affiliate partners that you can find online. When you use any of these services, you may provide reservation details to our business partners who, where permitted, then forward your details to us.
Travel providers (e.g. accommodation, hotel, transport and other similar local providers (Travel Providers) may also share personal information about you with Powder Holidays, for example, to ensure fulfillment of your travel reservation, if you have support questions about a tour or trip booked, or if any complaints or disputes arising about your reservation.
We also integrate with third party service providers to facilitate payments between you and us and our partners and tour operators and agents, as applicable. These service providers share payment information so we can administer and handle your travel services reservation or tour. All of our third-party payments providers are required to be PCI DSS (Payment Card Industry Data Security Standard)
compliant and process all payments on our behalf.
In the majority of cases, to make a payment via credit card for your tour / travel services, you will use the secure online booking engine on the relevant website or platform that you are using or you will call your booking agent directly. In some limited cases you may provide us with your credit card details over the phone; for example if Powder Holidays needs to provide you with a refund, your bank details may be collected and recorded by us for the purposes of providing the refund only.
We ask that you do not email or send in writing your payment card details to us or any of our partners at any time.
With your consent also, any calls with us, if any, may be recorded, and/or monitored for quality control, coaching and/or training and customer service purposes that assist in addressing your inquiries. As part of the recording. we may collect information such as the identity of the caller, the date and time of the call and the subject and resolution of the issue. For clarity, any financial information that may be provided during a telephone call is not recorded or logged by Powder Holidays.
Photo and Video
When you are travelling with us on a tour or branded trip, as part of your experience a photo or video may be taken either by the Tour Guide, an employee of Powder Holidays or one of our partners or another passenger. We care about your privacy so if you do not wish for your photograph to be taken at any time, or to be included in any video, please let your tour guide or the photographer know. Any photos taken by Powder Holidays staff (including employees and tour guides) will not be used for marketing purposes without your prior knowledge. Whilst we take every precaution to protect your privacy, we are not responsible for passengers who may take your photograph or video you without our knowledge.
On some occasions, we may engage professional photographers to take and obtain photos to use in our marketing materials. If a professional photographer is being engaged and you have the right to say no or opt-out of being included in any photos being taken for these purposes, including any subsequent content or images use.
Marketing and Other Interactions
We collect the following personal information from you for marketing purposes (as more fully described below):
- when you subscribe to the newsletter, we will collect your full name, country and email address.
- via our customer details forms we will collect your name, email address, phone number, date of birth, street address, postcode/zip code, residential state, allergies, passport details, dietary requirements, next of kin contact details, insurance details and medical information.
- if you request a brochure, we will collect your full name and postal or email address.
- when you click on an Powder Holidays advertisement via a third party, some of this information may pre-populate from an account you may have with that third party.
If you apply for a job with us, we will collect your CV details and supporting documents which include personal information. We will also request you fill in a form and will ask for your personal information, where necessary, such as your full name, contact details, home address, date of birth, sex, ethnicity (optional), accessibility requirements and details in relation to your passport and immigration information.
Why do we collect your information?
We collect, hold and handle your personal information for a variety of business purposes (further information on each of which is set out below), including to:
- provide you with our and our partner travel products and services, administer your reservations and tours, manage your booking account settings and generally administer and manage our customer relationship with you;
- if you are a business partner, supplier or agents, to manage our business relationship with you;
- to identify and tell you about experiences we think you may be interested in, including sending email newsletters (where permitted by you) or sending printed materials to your postal address;
- contact you and process your communications with us, for example, to respond to your queries or complaints, or if we need to tell you something important, or invite you to complete a booking (e.g. if started but not finished a tour reservation online);
- generally improve our products and services and your user experience with us;
- comply with our legal obligations and assist government and law enforcement agencies or regulators; and
- carry out our marketing activities, including identify and tell you about other travel related products or services that we think may be of interest to you, process feedback forms and other similar communications.
Under applicable privacy and data protection laws, for Powder Holidays to collect, hold, use, share and process your information we must have a purpose and legal basis to do so. The legal basis may differ depending on your interaction with us and what information we collect and process, which will fall under:
Necessary for the performance of a contract – When you make an enquiry or book a trip with us or any of our partners, we rely on the legal basis that the processing of your personal information is necessary for the performance of your contract with us i.e. completing a travel reservation as part of your planned itinerary and administering your booking.
Legitimate Interest – Our legitimate interest means your information has a commercial business purpose and is necessary in order to provide a product or service to you and does not override your rights and freedoms as an individual. For example; as a travel customer, we collect your email address for the purpose of communicating with you when necessary to communicate about the product or service you’re requesting or booking, and for Powder Holidays to provide you with relevant information. If you are a business partner, we may process your contact information in order to manage our relationship with you. We also rely on our legitimate interests to improve our products and services, and to prevent fraudulent activity on our online platforms and accounts (as set out more specifically below). When using personal data to serve our or a third party's legitimate interest, we will always balance your rights and interests in the protection of your personal information against our rights and interests or those of the third party, including by using your information in a way which is proportionate and respects your privacy.
Legal Obligations - in certain circumstances we will need to use your information to comply with our legal obligations, for example, to comply with local laws in the country you are visiting.
Vital Interest – we rely on the legal basis of vital interest in certain limited circumstances where it is essential to you and your health that we process your personal information; for example, to contact medical providers / insurance providers in the case of any medical emergency.
Consent – where required by applicable laws, we will obtain your prior consent prior to processing your personal information, including before sending you electronic marketing materials or as otherwise required by law.
You can revoke your consent or object to our marketing in certain circumstances.
Providing your personal data to us is voluntary. However, we may not be able to fulfill your reservation and your experience may be affected if certain personal information is not provided. We may only be able to provide you with some products and services if we can only collect some personal data. For example, we can’t process your travel booking if we don’t collect your name and contact details.
Making an Enquiry or Booking a Trip
We use your personal information to arrange and provide you with the products and services you have requested and booked. This includes booking any flights, transportation, accommodation and activities. The following will provide more insight into these purposes:
- Your personal information will be used by our Tour Guides to identify you and ensure your safety during the trip.
- Depending on your destination and services being booked for you, we may be required by the supplier to provide certain types of personal information in order to secure the booking. We may also be legally required by local laws and governments to provide travel documentation such as passport details or a passport scan.
- Your contact details will be collected in order to manage our relationship with you, including updates about your booking, providing relevant information and any applicable tickets, handling feedback and complaints, and to contact you in the event of an emergency.
- Providing relevant information, which may include sensitive information, to insurance providers, their agents and medical staff in circumstances where we/they need to act on your behalf or in the interest of passengers or in an emergency.
- Where permitted by law, where it is in your vital interest or you provide your consent to do so, your medical/health information may be shared to ensure that we understand any specific needs you may have, before and during your trip. Any pre-existing medical conditions could impact your enjoyment of the trip, and by informing us of any conditions, issues or limitations, we can ensure that Powder Holidays is better prepared to assist if required.
Other than where it is in your vital interests or required by relevant laws, medical/health information can only be used by Powder Holidays with your consent. This is because medical/health information is considered sensitive and by consenting, you are showing us that you understand and agree to us processing this information. Providing medical/health information and consenting to its use by Powder Holidays is optional, however, it is highly recommended that information be provided (including if requested) for your safety and wellbeing.
Photo and Video
Taking a photo or video is something many people love to do, especially as a way to capture special moments. This is likely to be the reason why you may be included in visual media taken on your trip. On occasion, visual media captured by our tour leaders and employees are so good our Studio team may wish to use them in our brochures or on our website for promotional purposes. There may also be a professional photographer scheduled on your trip for the purpose of taking promotional images. In these cases, a consent and waiver form will be provided to you. You do not have to sign this consent or waiver form and providing such information is entirely voluntary. We will respect your privacy and your preferences when processing any personal information collected using visual media.
Marketing and Other Interactions
Powder Holidays may use your information for marketing purposes including:
- to identify and tell you about our products and services we think you may be interested in
- to offer you deals on partner products and services
- to tell you about trip deals, discounts and promotions
- to administer promotions, feedback surveys and the like;
- to enrol you for Powder Pulse our email newsletter communication, which will tell you about discounts, competitions and new trips.
These products and services may be offered by us our associated companies, or our brand partners.
We will only engage in direct marketing in accordance with the laws of the relevant country or jurisdiction you are located in.
To protect privacy rights and to ensure you have control over how we manage marketing with you we will take steps to limit direct marketing to a reasonable and proportionate level and only send you communications which we believe may be of interest or relevance to you based on the products and services which you have purchased or have registered your interest in purchasing to date. Where you receive electronic marketing communications from us, you may opt out of receiving further marketing communications by following the opt-out instructions provided in the communication. For example, if you are subscribed to any promotional marketing newsletters, you have the choice to unsubscribe from these communications by scrolling to the bottom of the e-mail enclosing the newsletter and clicking the ‘unsubscribe’ link at any time. You can also change and manage your marketing preferences at any time on your preference centre. Alternatively, or in case of any issue, you can contact us at email@example.com.
You can change the way your browser manages cookies, which may be used to deliver online advertising, by following the settings on your browser. We recommend you routinely review the privacy notices and preference settings that are available to you on any social media platforms as well as your preferences within your account with us.
We conduct research and analyse your information, including feedback and comments, to help us improve our products and services and to enhance your customer experience, including customising online content, and to improve your booking and website experience. We also look for trends and future destinations and itinerary opportunities.
We may use your de-identified data for internal reporting (i.e. if a partnership was successful), creating new marketing strategies and to identify trends.
We may contact you to seek your interest in taking part in surveys and interviews. These interactions are designed to help us gain insight and understand certain things such as how to improve the services we provide, help us to understand our customers’ needs and expectations, what media they consume, what their concerns are, why do they travel, etc. Your information and details from our research activities may be stored or kept on file for future reference if relevant and will be de-identified where possible.
Information collected from job applicants will be used to process your application, decide if you are right for the role you are applying for and for us to communicate with you. We will also use your de-identified information to analyse and understand who is applying for our jobs, understand where barriers might exist and to improve our job offerings and recruitment processes in future.
If you are successful in your application, the details you have provided to us will be transferred through to our Human Resources system to begin building your employee profile.
How do we collect your information?
Your information may come to us in a variety of different ways. You may provide information directly to us or our sales agents, travel agents, business partners, including tour operators and guides, and other third parties (including insurance and medical providers) when communicating via email, phone, letter, web chat or in person. You may also provide us with your information by filling in an online or printed form, leaving feedback, completing a survey, subscribing to a newsletter or a loyalty program.
Your information may also be provided to us by a friend/family member who is booking on your behalf.
Sharing your information
Making an Enquiry or Booking a Trip
In order to handle your enquiry, fulfil your product or service request or manage your booking, we may share your personal information with the following:
- Powder Holidays and our internal contractors and staff, including local group leaders;
- our related overseas entities and Destination Management Companies
- our network and branded partners (e.g. travel agencies, tour operators,);
- travel providers (e.g. Airlines, tour companies);
- other third-party operators (i.e. local operators, couriers, mailing houses, payment processors, etc.);
- other suppliers and service providers (e.g. hotels, transfer drivers, etc.); and
- in some cases, Government authorities (e.g. for border crossings, visa requirements.)
For clarity, for example, if you book flights through Powder Holidays, or your trip includes a flight, the relevant personal information will be provided to the applicable airline. Similarly, if your trip is operated by a non affiliated tour company, your personal information will be provided to that company for them to confirm you on the trip and provide the relevant services. We also share your personal information with any travel providers or third-party local operators for the purpose of improving services and experiences, and to investigate complaints and/or disputes, where necessary.
You should familiarise yourself with the privacy policies of all travel providers and tour operators you select to provide a trip or travel-related services. We are not responsible for the privacy practices of third-party travel providers and tour operators with whom you may choose to book travel product and services.
We share your personal information with third parties that help us operate, provide, improve, integrate, customize, support and market our products and services. This includes the following:
- IT Service Providers: We work with third-party service providers to provide website and application development, hosting, maintenance, backup, storage, virtual infrastructure, support and troubleshooting for quality assurance purposes, payment processing, analysis and other services for us, which may require them to access or use information about you.
- Marketers: We work with a global network of partners who help us market and promote our products (for example, by providing consulting and sales services), who send marketing material for us, generate leads and resell our services.
- Research: We use third parties to assist us with research and analytics, including surveys, interviews and other data gathering. We may share your information with these partners in connection with their services.
We seek to ensure that your information is protected at all times including that these third parties have agreed confidentiality restrictions and only use any personal information we share with them or which they collect on our behalf solely for the purpose of providing the contracted service to us.
Sharing within Powder Holidays
As we are an international group, your information may be shared within the Powder Holidays group and any of our related entities.
We may share or transfer information in connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company. You will be notified via email and/or a prominent notice on the services if a transaction takes place, as well as any choices you may have regarding your information.
We may share your information with relevant regulators, which may include privacy regulators and supervisory authorities in other jurisdictions, and with courts and law enforcement to comply with all applicable laws, regulations and rules, and requests of law enforcement (e.g. police), regulatory and other governmental agencies
We also share personal information with insurance providers and/or medical personnel, which may be for identification of fraud or error, for regulatory reporting and compliance, or if we believe the disclosure is necessary to lessen or prevent a threat to life, health or safety.
We may share in aggregate, statistical form, non-personal information regarding the visitors to our website, traffic patterns, and website usage with our advertisers.
We do not and will not sell your personal information under any circumstances.
As we have stated earlier, it is necessary for us to share your information with our Group entities, partners and third parties, many of which are located overseas. When we transfer your information overseas, we seek to ensure appropriate privacy, confidentiality and security measures are in place, and that we comply with all applicable data protection and privacy laws.
Further, we operate with different service providers in many countries, across various regions of the world, so it is not possible for us to provide a list of all these countries in this Policy. If you have any specific questions about where or to whom your personal information will be sent, please contact us for further details.
In some jurisdictions, data protection laws restrict transferring personal information outside the jurisdiction. We take appropriate steps to ensure that your personal information receives an adequate level of protection by putting in place appropriate safeguards, such as contractual clauses. You have a right to request access to any safeguard which we use to transfer your personal information.
Where we receive requests for information from law enforcement or regulators, we carefully validate these requests before any personal information is disclosed.
You have a right to contact us for more information about the safeguards we have put in place.
We want you to feel reassured that you have control of the information you provide to us. Subject to certain exemptions, and depending on relevant data protection laws, including in some cases upon our legal basis for processing your information there are certain rights you have over your personal information. These include:
- You can ask us to update any inaccurate, incomplete or out-of-date information we hold about you
- You can ask us to provide you with a copy of the information we hold on you, or that we transfer that information to another service provider
- You may request that we stop processing or using your information
- You may request that we delete any / all information we hold about you
- You may withdraw consent that you have provided to us
Where possible we will comply with your request, however, there may be instances where we cannot fulfil your request, or there will be consequences if we were to fulfil your request. We will always communicate with you about any consequences before going forward, or give you written reasons for any refusal.
Under certain data protection laws you may also (subject to certain exceptions):
- withdraw consent to our use of your information for marketing purposes;
- object to the processing of your personal data, where we collect your personal data for our legitimate interest;
- request your personal information be transferred to yourself or a third party without hindrance in a commonly used format.
We may ask you for additional information to confirm your identity and for security purposes, before disclosing the personal information requested to you. We reserve the right to charge a fee where permitted by law, for instance if your request is manifestly unfounded or excessive.
We will only perform the activities outlined above to the extent that such activities will not compromise privacy, security or any other legal interests.
You may also wish to make a complaint about the way we have handled your personal information or other interference with your privacy rights.
You can exercise any of these rights at any time by contacting us or your relevant privacy or data protection authority.
Powder Holidays Data Protection Officer
You can contact us at any time via email, firstname.lastname@example.org or phone, 1300 527 267.
If you would like to exercise your rights, as listed above, you can also do this by contacting the privacy team via the details above
Our Privacy Officers will contact you within a reasonable time frame after receiving your enquiry or request to verify who you are in order to locate any accounts or bookings you may have with us or ask any follow up questions to better understand your enquiry.
We will inform you whether we will conduct an investigation and the estimated completion date for the investigation process. After we have completed our enquiries, we will contact you, usually in writing, to advise the outcome and invite a response to our conclusions about the complaint. If we receive a response from you, we will assess it and advise if we have changed our view. If you are unsatisfied by our final response, you may escalate your complaint to the relevant regulatory body.
Complaint to the Data Protection Authority
If you have any concerns or complaints about how we are collecting or processing your personal information, you can complain to your local data protection authority. We would ask that you first contact us to seek to resolve the concern or complaint in the first instance.
If you are in the UK/EU, please follow this link to locate the data protection authority most relevant to you: https://edpb.europa.eu/about-edpb/board/members_en
If you are in Australia, you may contact the Privacy Commissioner at the Office of the Australian Information Commissioner (www.oaic.gov.au/).
We retain and store most information about you in computer systems and databases operated by either us or our external service providers. Some information about you may be recorded in paper files that we store securely.
We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for. In some circumstances we may store your personal information for longer periods of time, for instance where we are required to do so in accordance with legal, regulatory, tax or accounting requirements
In specific circumstances we may store your personal information for longer periods of time so that we have an accurate record of your dealings with us in the event of any complaints or challenges, or if we reasonably believe there is a prospect of litigation relating to your personal information or dealings.
How we keep your information secure
Powder Holidays is dedicated to keeping your personal information secure. We have implemented various physical, electronic and managerial security procedures in order to protect your information and reduce the risk of loss and misuse, and from unauthorized access, modification, disclosure and interference.
We have put in place adequate procedures to deal with any actual or suspected personal information breach and will notify you and any applicable regulator of any data breach where we are legally required to do so.
Whilst we take all reasonable steps to ensure that your personal information is secure, we would ask you to be aware that the internet is inherently insecure, so please take precautions when disclosing any personal information online to us.
Links to Third Party Sites
Cookies Policy & Website Usage
What Are Cookies?
Cookies are small text files placed on your browser (when using your computer, tablet or other device) by us or our partners. Cookies allow the browser to identify the device you're using to access our websites and to remember some specific information which the web server can later retrieve and use. This information is sent back to our systems as you move around our website. When you quit your browser, some cookies are stored in your computer’s memory, while some expire or disappear.
Cookies are unique to the web browser or device you're using - so if you're using a desktop computer as well as a mobile, different data will be collected for each device. You can find more information on the About Cookies website.
There are different types of cookies. Whether a cookie is 'first' or 'third' party refers to the domain placing the cookie. Cookies set by the owner of the website you're visiting at the time (e.g., cookies placed by our Powder Holidays Group website domain) are known as first party Cookies. There are also third party Cookies that can be set by a third party domain other than that of the website you are on e.g. if our partner or other entity sets a cookie. Only the domain owner (or owner of the cookie) can see the information it collects.
Certain (first party and/or third party) cookies remain on your device for the period of time specified in the cookie. They are activated each time that you visit the website that created that particular cookie. These are called persistent cookies.
There are also other cookies which allow website operators to link your actions during a browser session. A browser session starts when you open the browser window and finishes when you close the browser window. These are known as session cookies. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.
This website uses both persistent and session cookies.
Cookies used on our Powder Holidays websites:
Cookies are used on our websites primarily to improve your online experience. Our websites generally use the following types of cookies:
- Strictly necessary cookies: these cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies, services you have asked for cannot be provided.
- Performance cookies: these cookies collect information about how visitors use our website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how our websites work.
- Functionality Cookies: these cookies are used to provide our travel products and services to you or to allow the relevant website to remember choices you make (such as, the language or the region you are in, settings you have applied such as layout, text size and preferences) and also to remember if you have engaged with a particular component or list on the relevant website so that it won't repeat and show when you are logged into the website).
You may choose to opt-out of Google Analytics using the Google Analytics Opt-out Browser Add-on which you may access at https://tools.google.com/dlpage/gaoptout/.
How to Manage, Delete and Block our Cookies
You can manage or amend your cookie consent choices as set out here.
You can change your browser settings to accept or refuse all cookies, choose which cookies you want or don't want, or ask to be notified when a cookie is set. Use the help feature in your browser to see how.
You can choose to accept all cookies, reject third party cookies or reject all and remove existing cookies from your device, either by changing your internet browser settings, which are usually found in the 'options' or 'preferences' menu of your internet browser, or when provided with the option to do so by us. If you change your mind after you've accepted our cookies, you'll find an option within your internet browser to clear cookies that have already been set. Use the help feature in your browser to see how.
If you want to block future cookies from being placed on your device you can also change your browser settings to do this. However, if you block all cookies, some features and functionality of our website won't work and we may not be able to provide all of our services to you, or in the way in which you would like us to do so.
What Information Do We Collect?
We may collect information about your visits to, browsing of, and use of our website, unless your web browser settings block this. The range of data we collect will depend on how you interact with our website.
This information may include:
- Your IP address (a unique identifier allocated to your computer for your connection to the internet)
- Your computer device details (PC, tablet, smartphone, watch, make and model, etc.)
- The make and version of web browser (e.g. Internet Explorer, Firefox, Safari, Opera, Chrome) you are using
- Your operating system (e.g. Windows, Windows Phone, OSX, iOS, Android, Linux etc.)
- Your time-zone
- Your browser plug-ins
- Any webpage you came from, identified as the referrer web page address by your web browser
- Page response times
- Download error
- Pages and parts of pages you visit
- The usage you make of our website, including enquiries and searches undertaken, and registrations for accounts, forums etc.
- Services and products you viewed
- Length of visit to website and pages
- Page interaction information (such as scrolling, keys pressed, mouse clicks, touches, and mouse-overs)
The only time your information will be identifiable will be if you experience an error and we contact you to resolve the issue.
This information may also include:
- Data inputted into forms and fields
- Registrations for any accounts
- Feedback mechanism
- Social functionality
- Newsletters or other features of our site
- Usernames and passwords
- Log-in / out history, and settings
- Actions are taken within any account or other registration, including view, update and changes to settings
- Posts to any forum, feedback, review or other social functionality on our website.
Buying our products online
Your recent searches and shortlisted holidays may be recorded using cookies. For example, if you've made a shortlist but you haven't saved it by entering your email address, we'll store your shortlisted holidays using a function, so you'll be able to see it when you visit us again using the same computer or device.
Improving your experience
We use performance cookies and software programs to record, measure and analyse how our customers use our website. We use this information to understand what you want from our website, which helps us when we're considering future products like flight routes and holidays.
We can find out how you move around our website, so we can investigate any errors stopping you from being able to do what you want. The data we collect from cookies is important for us to improve your experience.
Tailoring and making our marketing relevant
Cookies allow us to provide you with information, products and services that we think you'll find interesting. We can personalize and show you relevant offers and promotions on our own websites and through our advertising networks by matching you with any existing profiles.
Advertisements on other websites
If you visit one of our partner sites, you might see an advertisement that's relevant to what you searched for when you last visited our own site. We work with advertising networks who use third party cookies to collect information on your preferences, meaning we can show advertisements tailored to you.
A pixel tag is a type of technology placed on a website or within the body of an email for the purpose of tracking certain activity, such as views of a website or when an email is opened. Pixel tags are often used in combination with Cookies. Pixel tags enable us to send email messages in a format that you can read and allows us to track the aggregate number of emails opened. We may use this data to reduce or eliminate messages sent to our customers